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Watch Dogs Wiki
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===Marketing=== The game was officially unveiled during Ubisoft's press conference at [[wikipedia:Electronic Entertainment Expo 2012|E3 2012]]. The game demo shown at E3 depicts the game's protagonist, [[Aiden Pearce]], attempting to assassinate [[Joseph Demarco]], a media mogul wrongly acquitted on charges of murder. After the trailer of the game was leaked a day before its conference at the 2013 E3, Ubisoft's head of sales and marketing Tony Key said that "If half the people have already seen it, then it's half as effective." and "when things don't hit when they are supposed to it causes a lot of inefficiency and generally lowers the impact."<ref name="polygon">[http://www.polygon.com/2013/6/12/4421682/watch-dogs-and-the-real-power-of-secrecy ''Watch Dogs and the Real Power of Secrecy'']</ref> Keys also added that the game's introduction a year ago was one of those very special occasions that's difficult to replicate.<ref name="polygon" /> Following E3 2013, the game was featured in a segment on ''Late Night With Jimmy Fallon''. With the continued partnership between Ubisoft and Sony, Ubisoft announced that the ''Watch Dogs'' will have additional four missions for the current and next-gen Sony consoles, the completion of which will unlock a new outfit customization for Aiden Pearce.<ref name="ign">[http://www.ign.com/articles/2013/06/11/e3-2013-assassins-creed-iv-watch-dogs-get-exclusive-ps3-ps4-content ''E3 2013: Assassin's Creed IV, Watch Dogs Get Exclusive PS3, PS4 Content'']</ref> Ubisoft also continued its third-party support for Nintendo by announcing ''Watch Dogs'' for WiiU<ref>[http://www.gamezone.com/news/2013/06/11/e3-2013-watch-dogs-and-13-other-third-party-games-coming-to-wii-u-and-3ds ''E3 2013: Watch Dogs and 13 other third-party games coming to Wii U and 3DS'']</ref>
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